The Alstroemeria on the Flower Agenda from weeks 40 to 42

24 September 2015

The Flower Agenda on Funnyhowflowersdothat.co.uk will focus on the rugged Alstroemeria from week 40 to week 42. Your customers can read all about this flower, which is bursting with colour and symbolism. Will you help your customers to get to know this fabulous flower with its flaming interior over the coming weeks?

What is the Flower Agenda?
The Flower Agenda 2015 features fifteen flowers sorted by seasonal availability. The agenda tells consumers the story of the flower and offers them inspiration and beautiful images. The agenda appears on Funnyhowflowersdothat.co.uk and the content is formatted in such a way that it can be easily shared via social media.

Origin
The exotic Alstroemeria is also called the Inca lily. This is a reference to its natural habitat: the cool mountain ranges of Chile, Brazil and Peru. The flower was discovered there in the 18th century by the Swedish explorer Clas Alstroemer. It was he who gave the flower its current name.

Colours and shapes of the Alstroemeria
In your store the Alstroemeria likes to hide in its bud. But gosh, the surprise when the buds open in your customers' home! Then they'll see six to eight flowers on its stem with a flaming interior of white, yellow, red, orange, purple and pink which they can revel in.

Care tips for consumers
Enable your customers to enjoy their Alstroemeria for up to two weeks with the following tips.
•   After purchase place the flowers - still in their wrapper - in water so that they can drink their fill.
•   Then trim the stems diagonally and remove the lowest leaves so that they don't hang in the water.
•   Arrange the Alstroemeria in a clean vase with fresh water and some cut flower food.
•   Don't place the flowers in direct sunlight or near a source of heat.
•   Remove exhausted flowers and replace the water from time to time.

How to make an Alstroemeria bouquet
You can style Alstroemeria in many ways, from romantic to rugged. Try combining various shades of pink Alstroemeria with Gysophilla, Hypericum and Anthurium in a hand-tied bouquet to create a fresh look. Or go for a robust feel by combining Alstroemeria with roses, carnations, Hypericum and aloe vera in a concrete tub. If your customer fancies an autumnal look, the photo shows a rugged arrangement with kangaroo paw and Anthurium as inspiration.

The Alstroemeria's symbolism
The six petals of the Alstroemeria are all equally important, since each has its own meaning. They stand for understanding, humour, patience, empathy, effectiveness and respect. All important ingredients for an enduring friendship so it's no surprise that this is what the Alstroemeria symbolises, making the flower the perfect gift to mark a beautiful friendship.

The Flower Agenda 2015
The Flower Agenda is an initiative by Funnyhowflowersdothat.co.uk in conjunction with FloraHolland and the VBW, who have selected the fifteen flowers in the agenda. With this agenda the Flower Council of Holland is fulfilling the wish to draw consumers' attention to seasonal flowers, product-specific promotions, and flowers that are available all year round. The Flower Agenda 2015 will feature the following flowers next: