The chrysanthemum: in the Flower Agenda from weeks 39 - 42
Weeks 39 to 42 are stylish and extravagant weeks, when the focus is on the warm and colourful chrysanthemum! Your customers will find information about the wide colour palette and the many possibilities offered by this flower in the Flower Agenda on Funnyhowflowersdothat.co.uk. Introduce your customers to this fabulous bloomer - autumn has arrived!
Origin
The flower, which originates from China and Japan, has been incredibly popular in Asia for centuries. From around 1700 we could also enjoy this golden delight in Europe.
The chrysanthemum’s colours and shapes
The chrysanthemum’s name derives from the Greek: chrys (gold) and anthemon (flower). The flower’s original colour was gold, but there is now a very wide colour palette. Consumers can choose from gold, bronze or dark orange tones and shades of green are also very popular. Customers can also go for subtlety and calm with chrysanthemums in shades of white, pink or purple. As well as choosing the right colour, they also need to choose between the different varieties: spray, disbudded and Santini chrysanthemums. If that wasn’t choice enough, there are also many different flower shapes: from single to double flowered and from spider to pom-pom shaped.
Care tips for customers
Enable your customers to enjoy their chrysanthemums for at least 2 to 3 weeks with the following tips.
• Select a clean vase and fill it with tap water at room temperature.
• Add cut flower food to the water for a longer vase life.
• Cut or trim the chrysanthemums’ stems diagonally by 3 to 5 cm with a sharp and clean knife or secateurs.
• Make sure there are no leaves hanging in the water.
• Do not place chrysanthemums in a draught, in full sun or near central heating.
• Regularly top the vase up with tap water.
• Don’t place chrysanthemums near a fruit bowl. Fruit emits ethylene gas which will cause the flowers to age more rapidly.
A fabulous bouquet with chrysanthemums
Chrysanthemums like making friends. They are easy to combine with other fabulous flowers such as roses and anthuriums to create a cheerful and extravagant bouquet. You can make the overall effect more robust by placing it in a rugged pot. Show your customers how versatile this flower is!
Chrysanthemum symbolism
If you tell your customers about the chrysanthemum’s symbolism they will immediately be enthusiastic, since this stylish flower represents health and happiness. That makes this autumn flower an appropriately symbolic birthday present straightaway.
Inspiration and information
Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2016 (Groenbranche Trends 2016). These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors.
If you would like to find out more about the Flower Agenda click here.
