Communication Calendar for 2022-2023

These are the Flower Council of Holland’s plans

In 2022 we will again be enthusiastically inspiring consumers to buy more flowers and plants. With daily inspirational content, trendsetting campaigns, and results-oriented sales promotions.
Take a look at our 2022-2023 Communication Calendar. 

Communication Calendar for 2022-2023

Overview of the calendar 
The communication calendar shows that we will inspire consumers throughout the year, with a peak in the Spring and Autumn. Throughout the remainder of the year there will be consistent output of basic marketing based on relevance and budget. Through content on our own channels, social media, external platforms and influencers, we will tap into the target group’s interests. We will thereby also establish a link with campaigns and Shopper Activations (sales promotions). With these activations we will tempt consumers to the point of sale to buy flowers and plants.

Expected in 2022-2023 
The calendar for 2022 will again feature the Plant Design campaign. The Thanks Plants campaign will also return for another year, and the new From Grey to Green campaign is also being repeated. For cut flowers, the 2022 calendar is largely identical to 2021. With the ‘We need more flowers’ campaign, seasonal campaigns and The Trend Collection we will be tempting consumers with appealing floral content. As well as re-running several the successful tried and tested campaigns, we expect to launch new campaigns for cut flowers and houseplants in 2023.

Download the Communication Calendars 
You can find the various elements of the 2022 and 2023 Communication Calendars below, or you can download the complete communication calendars as a PDF file using the below links.

January 2022


Flower Council of Holland Communication Calendar for 2022 | Flowers