The Calla will be in the Flower Agenda in May

The Flower Agenda will focus on the elegant Calla Lily in May. Your customers can read all about this flower that combines style, simplicity and cheerfulness. Will you be surprising your customers over this coming period with the Calla's fantastic looks and styling possibilities?      

The Calla used to go by the impressive name of the Ethiopian arum lily. It originates from an area extending from South Africa to Malawi, where it grows in swamps. The areas where it grows are alternately marshy and dry. This means that the Calla is not only beautiful, but also strong. 
Colours and shapes of the Calla 
The Calla offers plenty of choice when it comes to colour. The flower comes in white, red, yellow, pink, purple, orange, green, black and bi-coloured. The most noticeable aspect of the Calla is the beautifully shaped spathe. This spathe is actually a petal, and emerges serenely and majestically from the stem. It's a kind of wrap that slowly opens up until you can look deep into the heart of the plant. The actual flowers are very small and are located on the elongated spadix in the centre of the spathe.  
Care tips for consumers 
Give your customers the following tips so that they can get optimum enjoyment from their Callas. 
  • Hold the flowers by the stem and trim diagonally
  • Place the Callas in a clean vase with clean water.
  • Add cut flower food to the water.
  • Regularly trim the stems a little, and remove any stems that have become slimy.
  • Don't place your flowers in a draught, in direct sunlight or near a source of heat.
  • Don't place your flowers near the fruit bowl. Fruit naturally emits ethylene gas, which causes flowers to age rapidly.

Bouquet recipe
The Calla can be styled in various ways, but we've opted for an elegant expolion of warm tones and vibrant Callas.
  • Calla in shades of yellow, red and/or orange
  • Orange Asclepias
  • Yellow freesias
Calla symbolism 
The Calla has various symbolic meanings. It is considered a flower of purity and sympathy, and represents beauty. The Calla is also considered a lucky flower. This dates from the Greek and Roman period. They associated the flower with festivities and enjoyment, because the shape of the bloom resembles a goblet used for drinking. Although many centuries have passed since then, the Calla has always retained this meaning.   
More about the Calla  
Consumers can also find special DIY craft projects involving the elegant Calla at
Inspiration and information 
If you would like to find out more about the Flower Agenda click here.  
L'agenda des fleurs, mai - la calla
Calla: May Flower Agenda
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