We Need More Flowers starts again in May 2021

February 2021

Campaign resumes after postponement in 2020 due to coronavirus

The international We Need More Flowers campaign had to be postponed in 2020 because of Covid-19. We can now announce that Funnyhowflowersdothat.co.uk will resume the successful flower campaign in mid-May this year. 

In four countries
The campaign will run in the Netherlands, Germany, France and the United Kingdom. We will reach our target group with short TV commercials (10"), online video, (Digital) Out of Home, and social media. The local PR agencies are also being briefed to draw up a PR strategy. Naturally the formulation of the campaign plans will allow for contingencies with regards to the coronavirus situation. 

Recognisable campaign style
We will be using the recognisable We Need More Flowers style and resources for the campaign, adapted to the zeitgeist and based on the findings of the evaluation research carried on out the previous two runs of this campaign.

The essence of the campaign
We Need More Flowers is all about the high points that you celebrate with flowers. Because you celebrate really important things with flowers: friendships, milestones, love and many other important events in life. So We Need More Flowers!

More information
If you would like to know more about this campaign, please contact Chanel de Kock, Country Manager UK, via c.de.kock@flowercouncil.co.uk.