We Need More Flowers! Summer Campaign 2019
All the important moments in life are reinforced with flowers, and if flowers have such positive effects on people, we need more of them. The Flower Council of Holland will be launching the 'We need more flowers' campaign for a second time this summer on our Funnyhowflowersdothat.co.uk channels this June, as well as through a well thought out media plan for the UK.
Rationale
This campaign reconfirms this notion and why we need more flowers in a very modern way. We do not need more possessions, we simply need to enjoy more of what is important.
Joy, beauty, love, relationships: flowers play a role in all the things that make life meaningful, turning ‘We need more flowers’ into a rallying cry for a life lived to the fullest. Flowers, in fact, represents life itself.
The ‘More’ list can be never ending, which gives us endless inspiration for our campaign, but the outcome is always that flowers have a special effect of connecting people.
Simple. Flexible. Memorable.
Watch and share the video
National media strategy
There will be a large national media campaign in the UK that will include a full-length online video, as well as three shortened versions of the video for social media focusing on the messages of 'more love, more together and more imagination'. On socials we will be making use of Video Ads and Stories. As well as online, the campaign will also be visible across digital out of home locations like billboards, London Underground digital screens and railway stations across the UK.
The campaign will run from 3 June for three weeks until 23 June 2019.
Radio commercials
Furthermore, a 20 second radio commercial will run to boost our reach above line and spots will be heard across the following national radio stations: Capital, Heart, Classic FM, Radio X, Smooth, Kiss, Magic and Absolute. For even more awareness.
International reach
This campaign will also run in Germany, France and the Netherlands with a similar strategy.
Want more?
You can download the video for your own in-store communications or to share on your own social media channels, as well as print out your own posters which you can download below. You can download the images and campaign assets below to join the campaign and share the important message: We need more flowers!
Posters
