Flower Council International


ApéroFleurs embraced by trade in France and the Netherlands

The traditional French flower market will be inspired by the special ApéroFleurs campaign to serve trendy hand-tied bouquets in a glass to a new, young audience.


Get ready for the change of season

Before you know it autumn’s around the corner again. This season also has lots of potential for consumers. Thejoyofplants.co.uk will be marking the season extensively from the first day of autumn in conjunction with the ‘Change of Season’ outdoor promotion. This will feature attractive images, atmospheric videos and inspirational content about autumn plants, dressing the front door and relevant topics that transport the reader straight into a cosy autumnal mood. 

Patio and Balcony Survey 2018

Mooiwatplantendoen.nl has conducted its third national survey to measure the ‘green content’ and satisfaction amongst balcony and patio owners. The four major cities of Amsterdam, Rotterdam, Utrecht and The Hague were thereby scrutinised closely. The survey shows - amongst other things - which city has the most green balconies, roof terraces and patios, what plants people want, what they spend on greenery, and what rating they give their ‘outdoors’.

expose cake atelier amsterdam

Exposé #21: Cake Atelier Amsterdam

In the latest edition of Exposé we are putting someone from Holland in the spotlight for once. Floral patissier Natasja Sadi is better known to many as Cake Atelier Amsterdam. With her cakes, lifelike sugar flowers and traditional Dutch floral still-lives, she appeals to a very wide audience.


Is it Bodenfrostfreitag already? Yes!

The results of the Bodenfrostfreitag campaign that ran in Germany from week 17 to week 19 are in. The kick-off for the awareness campaign about the risk of frost focussed particularly on the cities of Cologne, Berlin, Munich, Düsseldorf and Hamburg, and was supported with media budget. 

2019 Flower Agenda announced

Inspiring and informative, with a clear overview of which flowers will be getting special attention and when. Easy for the sector to join in, and extra temptation for the consumer to buy flowers.

Midsummer daydream

Funnyhowflowersdothat.co.uk will be celebrating summer from 18 June   with a promotion in the Netherlands that shares the summer joy: buy a summer bouquet and you could win a fully prepared midsummer lunch at your home! 

Royal Wedding Fever!

Captivating pictures and plenty of shares: just after Price Harry and Meghan Markle’s wedding, Vogue published a fabulous wedding special in collaboration with Funnyhowflowersdothat.co.uk.

Cocktail glass as a mini vase

Enjoying a drink whilst gazing at mini bouquets in tall glasses and wine glasses: ApéroFleurs is a patio trend that’s perfect for stylish informal gatherings

A taste sensation!

What do you get if you cross Thejoyofplants.co.uk with vegetables chef Jonathan Karpathios? A foodie hit: stylish, delicious recipes that use the harvest from the Garden Plants of the Month for May: vegetable plants. 

Horticulture Sector Trends 2019

Trendwatcher Aafje Nijman describes the zeitgeist for 200 professionals from the Dutch horticulture sector in preparation for another high profile year for flowers and plants.