Flower Council International
We have already proudly reported that the We Need More Flowers and Thanks Plants! were highly appreciated by consumers and prompted them to buy flowers and plants. Now these campaigns have also been nominated for three awards in the advertising sector in The Netherlands.
Green appreciation! Ma plante, mon bonheur's Instagram account is one of the top 8 best plant and flower accounts according to the French website Le Journal des Femmes.
Looking for a summer romance? Allow us to introduce a sun worshiper with a climbing ambition and an fascinating features. If you give the passionflower a place on your patio the plant will endlessly surprise you with its shape and colour, even after the summer has ended.
The Flower Council of Holland is the exclusive sponsor of the NIMA Floriculture Marketing Event. An event for, and by floriculture marketeers with the theme ‘Monetising an ageing population’ -an interesting and current topic. We hope to see you there, so read on to register.
The new spring campaign started on April 15th! With the new ‘Spring is Flowers’ campaign we are enabling consumers to experience the spring feeling with flowers. With their colours, scents, shapes and textures flowers uniquely stimulate the senses!
Between 6 and 23 March the Dutch carnation growers, the VBW, the Flower Council of Holland and the Oranje Fonds (NLdoet) are staging a carnation activation. We will be tempting the public, including with the message ‘Bedank je kanjer met een (k)anjerboeket’ (Thank your Hero with a carnation bouquet).
We launched a green celebration of the health benefits of houseplants in October. Internationally, cross-media and in store. Both the campaign and the results were impressive - take a look.
In January a lot of the Dutch people are longing for spring. And how better to bring the spring indoors than with tulips? The shopper activation around the flower - in which 350 florists took part - consequently did very well.
Following its success in 2018, another staging of the Bodenfrostfreitag campaign will take place in 2019. The Flower Council of Holland is thereby helping to protect German outdoor plants against night-time frosts. The campaign starts on 1 April (yes, really) and is currently being developed.
Even more spring: in March spring flowers will be stealing the show on Funnyhowflowersdothat.co.uk. Consumers are being tempted to bring spring into their homes with fresh, colourful content. Content that was partly produced in conjunction with delicious.magazine.
The new consumer segmentation research tells us what motivates consumers to buy flowers and plants. This is leading to new target group segments that we will use in our marketing strategies, campaigns and promotions.
Flowers are filled with emotion and make us happy, according to the We Need More Flowers campaign. An international message packed with feelings and results. What did it produce?
During the year presentation on 31 October the Flower Council of Holland presented the 2019-2020 year calendar for generic consumer campaigns to its stakeholders.
The Plant Bathing Studio in Amsterdam was a great success. With a PR value of over 1.5 million euro the launch of the ‘Thanks Plants!’ campaign exceeded all expectations.
Commemorating the dead by celebrating their life could become a lovely new tradition. A warm, valuable campaign is working on a European interpretation of the festive Dia de los Muertos where flowers play the leading role.
The Flower Council of Holland will be holding the Year Presentation 2019 - 2020 for growers and traders on Wednesday 31 October. The new flower and plant campaigns will be presented, and the new strategy will be explained. Want to attend? Register now!
In the heart of Amsterdam the Flower Council of Holland opened the Netherlands’ first Plant Bathing Studio, where visitors can literally immerse themselves and recharge with the power of plants.
The new ‘Thanks Plants!’ campaign will start on 22 October. The angle is that plants make us more energetic, more relaxed, happier and healthier, and all that in exchange for just some water. That is certainly worth a cheerful ‘thank you’.
The traditional French flower market will be inspired by the special ApéroFleurs campaign to serve trendy hand-tied bouquets in a glass to a new, young audience.
Before you know it autumn’s around the corner again. This season also has lots of potential for consumers. Thejoyofplants.co.uk will be marking the season extensively from the first day of autumn in conjunction with the ‘Change of Season’ outdoor promotion. This will feature attractive images, atmospheric videos and inspirational content about autumn plants, dressing the front door and relevant topics that transport the reader straight into a cosy autumnal mood.
Mooiwatplantendoen.nl has conducted its third national survey to measure the ‘green content’ and satisfaction amongst balcony and patio owners. The four major cities of Amsterdam, Rotterdam, Utrecht and The Hague were thereby scrutinised closely. The survey shows - amongst other things - which city has the most green balconies, roof terraces and patios, what plants people want, what they spend on greenery, and what rating they give their ‘outdoors’.
In the latest edition of Exposé we are putting someone from Holland in the spotlight for once. Floral patissier Natasja Sadi is better known to many as Cake Atelier Amsterdam. With her cakes, lifelike sugar flowers and traditional Dutch floral still-lives, she appeals to a very wide audience.
The results of the Bodenfrostfreitag campaign that ran in Germany from week 17 to week 19 are in. The kick-off for the awareness campaign about the risk of frost focussed particularly on the cities of Cologne, Berlin, Munich, Düsseldorf and Hamburg, and was supported with media budget.
Inspiring and informative, with a clear overview of which flowers will be getting special attention and when. Easy for the sector to join in, and extra temptation for the consumer to buy flowers.
Funnyhowflowersdothat.co.uk will be celebrating summer from 18 June with a promotion in the Netherlands that shares the summer joy: buy a summer bouquet and you could win a fully prepared midsummer lunch at your home!
Captivating pictures and plenty of shares: just after Price Harry and Meghan Markle’s wedding, Vogue published a fabulous wedding special in collaboration with Funnyhowflowersdothat.co.uk.
What do you get if you cross Thejoyofplants.co.uk with vegetables chef Jonathan Karpathios? A foodie hit: stylish, delicious recipes that use the harvest from the Garden Plants of the Month for May: vegetable plants.
Trendwatcher Aafje Nijman describes the zeitgeist for 200 professionals from the Dutch horticulture sector in preparation for another high profile year for flowers and plants.