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Chanel de Kock
country manager United Kingdom
+44 (0)203 878 5244
"Chanel de Kock is our ‘English Connection’. She makes sure that the campaigns that are developed in the Netherlands also reach a large audience in the United Kingdom. With a background in fashion retail she knows precisely how to create a lifestyle and happiness message. Chanel enjoys nothing more than selling a smile. And what makes her smile is an elegant bouquet of peonies and the volunteering that she does in South East Asia."
André de Waard
Online & media marketeer
+31 (0)174 72 70 21
"Marketing, media, motorbikes and messing around in the garden: those four Ms are André's passion. At the Flower Council of Holland he works on the first two every day, particularly in digital form. His goal is to reach the consumer online with a lively message about a fabulous product. André is very proud of the engaged and flexible team that he works with, but he is even more proud of his young son."
+31 (0)174 72 70 23
“Anneloes likes making beautiful things: painting and pottery, but also fabulous content in collaboration with magazines and influencers. With experience in the fashion, agency and property world she has a fresh perspective on flowers and plants. Her mission is to inspire people to bring flowers and plants into their homes. In her own home she likes to display peonies. Or a statement ficus lyrata.“
campaign manager cut flowers
+31 (0)174 72 70 19
"Daan’s goal is to get flowers on the consumer’s shopping list. He does that by planning, developing and executing eye-catching campaigns at international level. Ideally, he likes to work within a team, since that’s what he’s used to. Because at home Daan is surrounded by five women: his wife, three daughters and their dog. The perfect crowd to come home to with large flowered pink roses.”
Dennis van der Lubbe
+31 (0)174 72 70 10
“Dennis is really the director of Joy and Happiness, as that’s what flowers and plants bring. With two teams and over 20 years of international marketing experience, he makes sure that consumers throughout Europe have flowers and plants, both on their minds and in their shopping baskets. The delicate, yet sturdy tulip makes his own heart beat faster, as does his hobby of CrossFit, which Dennis describes as an all-round PE lesson for grown-ups.”
Esther de Waard
manager strategy & campaign
+31 (0)174 72 70 18
"A long-term relationship in which the love is 100% mutual - that's what Esther wants for the consumer. As brand manager she has overall responsibility for the consumer brands, develops marketing strategies and plans, and translates them into campaigns, promotions and content in collaboration with the team. She also arranges high quality market research. And she’s successful in this: the consumer brands are consistently gaining a distinct identity and value. "
shopper activation marketeer
+31 (0)174 72 70 33
"Shopper Activation Marketeer Fleur is no stranger to the plant industry. As the daughter of a potting soil supplier, she grew up amidst horticulture. Her passion for marketing turned out to be a perfect combination with her love of flowers and plants. Fleur’s home is filled with a colourful collection of flowers and plants, with Strelizia as a particular favourite, but she’s very keen to infect others with the ‘green’ bug too.”
senior shopper activation marketeer
+31 (0)174 72 70 29
“Floris wants to nudge customers in the (online) shop to buy flowers and plants more often. Why? Because it feels great to work with such honest and beautiful products. He does not have a favourite flower plant (yet), but that may actually be an advantage in his line of work. While he is proud to be starting work as Senior Shopper Activation Marketeer, he’s even more proud of his father, with whom he cycled up Mont Ventoux. Because Floris feels that suffering pain whilst conquering high mountains on your bicycle is possibly the best feeling there is.”
social media marketeer
+31 (0)174 72 70 49
“He wanted work as an engineer building the coolest computers - until he discovered marketing, and then preferably in the social sphere. It also no surprise he was the 27th Twitter user in The Netherlands. Following his social media roles with an advertising agency and technical start-ups, Guy now ensures that all the Flower Council of Holland’s social channels are running smoothly. Thus he inspires consumers to bring even more flowers and plants into their lives. He likes hyacinths - because they’re gorgeous.”
Ines ten Hake - van Dijk
+31 (0)174 72 70 20
"Staking dahlias, peeling bulbs, trimming hyacinths: Ines did it all when she was young (as the daughter of a bulb grower). Now she makes sure that the entire office runs like clockwork with the same precision. Ines calls, arranges, books, orders and also scours all the trade press for interesting articles. Her support enables the team to devote themselves 100% to developing high profile campaigns. And it will probably come as no surprise that the tulip is her favourite flower."
campaign manager garden plants
+31 (0)174 72 70 12
"Get rid of those paved gardens! Isabel is a woman on a green mission. Following a career as a psychiatric nurse and marketing manager at a plant breeder, Isabel is now working to make the world a little greener as the campaign manager for garden plants. Preferably with potted alstroemeria and celosia. What she wants to make very clear is that enjoyable gardening is less about green fingers, and more about a love for plants."
Ivo van Orden
+31 (0)174 72 70 15
“You get further by linking the right parties to one another. Together with his activation team, he takes care of setting up shopper activations that tie in with our high profile campaigns and content. Ivo enjoys nothing more than working with others to promote products that really do make people happy. Although waking up in a Peruvian village beside a field full of Alstroemerias does come a very close second.”
Jacco van der Hoeven
shopper activation marketeer
+31 (0)174 72 70 28
“Plants and flowers are a theme that runs through Jacco's life. As the son of a nurseryman he grew up amongst exotic houseplants, which might explain why the Medinilla is his favourite plant. After years spent working at a nursery and a flower auction, Jacco feels it is now time to really bring flowers and plants closer to the consumer. That is why he’s working as a shopper activation marketeer in order to bring partners in the chain together and create even more powerful campaigns. And in his spare time? Jacco takes a break from selling greenery and enjoys the power of nature whilst running. He’s not bothered whether that’s on the Great Wall of China, an island in the Wadden Sea or in a city, as long as the natural surroundings are beautiful.”
+31 (0)174 72 70 30
“Joey is a numbers man. He likes clear and accurate records, and as Assistant Controller works hard to take care of the Flower Council’s administration. His goal are healthy and correct accounts: once he’s achieved that, he likes to head off to the gym or travel with his girlfriend. To South Africa, for example, where he discovered that Leucospermum is his absolute favourite flower.”
Campaign manager houseplants
+31 (0)174 72 70 26
"Making houseplants an essential part of every interior is what Monique focuses on every day. She works with PR and advertising agencies to ensure that houseplants get the attention they deserve in the Netherlands, France, Germany and the United Kingdom. Partly thanks to Monique, the term 'Houseplant of the Month' has become part of the culture within the sector and with consumers. If it were up to her she would put the spotlight on the fresh green African hemp every month, but a cheeky bunch of tulips also makes her happy."
Rob van Tol
+31 (0)174 72 70 16
"The sturdy and robust chrysanthemum is at the top of Rob's list of favourite flowers. That comes as no surprise from a controller who manages an accounting system which is as solid as a rock. Rob is responsible for reports, budgets and annual accounts, but also for IT, property and other facility services. He grew up amidst the flower nurseries in Roelofsarendsveen, which has left him with 10 green fingers. Rob is happy when projects run smoothly in terms of finance and administration, and when his Rhipsalis at home is looking good."
manager content marketing
+31 (0)174 72 70 14
"Alongside her family, riding her motorcycle, dahlias and oysters with strawberry milk, there is one other thing that makes Tessa's pulse beat faster: telling stories. And that is precisely what she does all day. She develops the content strategy, writes and collects content, places it online and analyses its impact. She also manages the international editorial team, looks for content partners and remains in continuous dialogue with the target group. If it's your birthday, Tessa will send you flowers or a plant. With a story, naturally."
Country manager Germany
+49 (0)201 51 78 40 30
“Andrea Becker is our woman in Germany. Her mission is to keep the German market growing and flourishing. Her personal botanical favourite is the palm tree, because it instantly makes her feel the sun on her skin and smell the sea. That's probably to be expected when you have an MBA from Pepperdine University in Malibu. When she's not working or dreaming of swaying palm trees, Andrea enjoys experimenting with healthy recipes and exploring new countries and cities."
country manager France
+33 (0)173 03 04 40
"In the dim and distant past Ron dreamt of a career as a flower arranger, but in the end he became our man in Paris. Which was lucky for us, because thanks to Ron we have a strong network in France and we know precisely what French consumers' attitudes and tastes are, what’s happening in the retail sector and what the trends are. He loves to travel and likes to discover, not only the local cuisine, but also the plants and flowers that grow in each place. Such as the bromeliads in the trees in Colombia."