READ THE TOP TIPS FROM OUR EXPERT!
23 February 2017
Our Online Marketeer and Media Specialist, Andre de Waard, offers his top tips and advice for your website.
Building a web site that communicates effectively with its audience, that can easily be updated, and looks visually pleasing is very important and requires a whole range of skills.
- Think mobile first, ’everybody’ has a smart phone and it is the most used device to access the internet.
- Ask your consumers what they want:
- What other sites do they like?
- What do they expect from your site?
- Think about a web shop: yes or no.
- When choosing a (free, open source) Content Management System (CMS), Joomla, Wordpress and Drupal are all well known, but take in account whether you want a web shop or not.
- Take advice from a local technical party on which CMS suits your needs, wishes and your business plans for the future best.
- Try to get the same ‘feeling’ you get when you enter the shop as you enter the website, so use a professional web designer.
- Also make use of a Interaction Designer, they can translate your (and your customer’s) wishes into a modern user experience.
- Never ever use Flash.
- Your web site is never finished. As soon as it is live, you probably want to change menus, design parts, etc. So when it is live, the real work starts. This doesn’t have to be a full time job but it requires attention. Again, listen to your customers wishes.
- Make use of Google Analytics. It is free and can give you a lot of insights about your site and your visitors.
- Start, fail and learn!
Future steps:
- SEO (search engine optimization), to rank higher in Google and other search engines.
- Make use of newsletter.
- Connect your social accounts with your web site.
- Start promoting your web site, via Search Engine Advertising, Facebook, Instagram, etc.
