Inspiring and thriving consumer brands. Tips, inspiration and information about flowers and plants
We communicate with consumers via our brands Thejoyofplants.co.uk and Funnyhowflowersdothat.co.uk. The goal is to show consumers everything that flowers and plants have to offer. Funnyhowflowersdothat.co.uk helps consumers experience how flowers bring a sense of joy, while Thejoyofplants.co.uk focuses on the happiness that comes from being surrounded by house plants and outdoor plants.
Campaigns and content
We reach consumers via offline and online media campaigns, PR activities and in-store promotions. We use the websites and social media channels of Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk to inspire and inform all year round with flower and plant news, care and DIY tips, suggestions for excursions and fun promotions. Consumers, as well as the press and sector itself, can find a wealth of information and inspiration relating to flowers and plants. So the website is not only inspiring for consumers, but also offers opportunities to the sector and retailers for effective newsjacking.
The same brands in Germany, France and the United Kingdom
We work with the same consumer brands in all our key countries. The basic principles are the same, only the name is different. In Germany, we connect to consumers via Tollwasblumenmachen.de and Pflanzenfreude.nl. In France, this takes place via Lajoiedesfleurs.fr and Maplantemonbonheur.fr. And in the The Netherlands, via Mooiwatbloemendoen.nl and Mooiwatplantendoen.nl. In other words, our consumer brands inspire consumers in their own language and based on local preferences and trends. As a result, our campaigns, content, shopper marketing and promotions reach a large group of international consumers.