What we do

Flowers and plants on the shopping list. Consumer promotion in Europe.

Keeping flowers and plants constantly top of mind with the consumer - that’s what we at the Flower Council of Holland devote ourselves to every day. We make sure that consumers become and remain inspired to buy flowers and plants. 

Inspiration, information and activation
Not only to we encourage consumers to buy more flowers and plants, but above all, to do it more regularly. Because flowers and plants not only make great gifts, but are also great to enjoy for yourself. 

We want to make sure that florists, garden centres and other sales outlets have a permanent place on the consumer’s shopping list. We do this by inspiring, informing and activating our campaigns in four European countries.

High profile campaigns, lively content, surprising promotions
We work with our partners to develop effective marketing campaigns with flowers and plants in the starring role. Based on thorough market research, our engaging campaigns ensure that people talk about flowers and plants. Not just amongst the consumer themselves, but also in the media.

Lifestyle content
Alongside our campaigns, we also inspire with engaging, lively content, both online and offline. This is of interest to consumers, the flower and plant sector, and the press. From handy tips, DIY projects, detailed information, interesting stories and fun facts through to inspiring images. 

Motivating promotions
Apart from major campaigns and topical content, we also regularly launch surprising promotions. The consumer therefore constantly encounters us in various ways. And we work with the sector to ensure that flowers and plants remain high on the consumer's agenda.