International

We inspire consumers in four European countries
Promoting flowers and plants abroad

The Flower Council of Holland promotes the sale of flowers and plants in four European countries: the Netherlands, Germany, France and the United Kingdom.
These are countries with an attractive market size and substantial Dutch market share.

Our consumer brands provide inspiration in each country and in the language of the country concerned, taking into account of local preferences and trends. Our campaigns, content and promotions thereby reach a large international group of consumers. 

We are on the spot

We don't just communicate across frontiers, we also cross them ourselves. We have a local marketing manager and an extensive network in each of our target countries. 

Our marketeers know what works, and what doesn’t in a particular country, are familiar with consumer’s tastes and attitudes, and know how the retail sector works. They instruct their local PR agency and maintain contacts with trade and other organisations inside, and outside the sector.