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Shopper marketing and activations

28 February 2022

Grow your business

Recent examples
A recent example of a successful partnership is the Chrysanthemum promotion aimed at the French bridal market. To explicitly bring the chrysanthemum to the attention of bridal couples, wedding planners and florists, in particular, the Flower Council of Holland developed an eye-catching activation for the French market in collaboration with flower wholesaler Agora and growers collective JustChrysanthemum. Read more about the promotion here.

Another great example involves the activations at the Dutch garden centres GroenRijk and Intratuin. Both were part of the ‘From Grey to Green’ online campaign for outdoor plants, and chose to extend the campaign at the garden centres. Besides stimulating sales, the goal was to improve the presentation in shops, ultimately resulting in less product loss for the garden centres. More information can be found here.

Cases to download
An overview of shopper activation cases can be found in our brochure:


All shopper activations are also announced in our campaign calendar 

Want to discuss the possibilities?
Want to learn more about our shopper marketing and how it can benefit your business? Contact Floris Wiebosch via fwiebosch@bloemenbureauholland.nl.