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Consumer activities

Original and effective 

Together with partners, we develop effective communications and marketing activities that enable consumers to experience the positive effect of flowers and plants. These include the ‘We Need More Flowers’ campaign for flowers and the ‘From Grey to Green’ campaign for outdoor plants, as well as inspiring PR promotions for special days like Valentine’s Day and Mother’s Day. The primary focus is always on originality, quality and, of course, effectiveness. To find out more, see the activities calendar or see our homepage.

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