The Calla lily can be found on the Flower Agenda from week 30 to 32
The Flower Agenda on Funnyhowflowersdothat.co.uk will focus on the stylish Calla from week 30 to week 32. Your customers can read all about this flower that combines style, simplicity and cheerfulness. Will you be surprising your customers over this coming period with the Calla's fantastic looks and styling possibilities?
What is the Flower Agenda?
The Flower Agenda 2015 features fifteen flowers sorted by seasonal availability. The agenda tells consumers the story of the flower and offers them inspiration and beautiful images. The agenda appears on Funnyhowflowersdothat.co.uk and the content is formatted in a way that it can be easily shared via social media.
Origin
The Calla used to go by the impressive name of the Ethiopian arum lily. It originates from an area extending from South Africa to Malawi, where it grows in swamps. The areas where it grows are alternately marshy and dry. This means that the Calla is not only beautiful, but also strong.
Colours and shapes of the Calla
The Calla offers plenty of choice when it comes to colour. The flower comes in white, red, yellow, pink, purple, orange, green, black and bi-coloured. The most noticeable aspect of the Calla is the beautifully shaped spathe. This spathe is actually a petal, and emerges serenely and majestically from the stem. It's a kind of wrap that slowly opens up until you can look deep into the heart of the plant. The actual flowers are very small and are located on the elongated spadix in the centre of the spathe.
Care tips for consumers
Give your customers the following tips so that they can get optimum enjoyment from their Callas.
• Hold the flowers by the stem and trim the stems diagonally.
• Place the Callas in a clean vase with clean water.
• Add cut flower food to the water.
• Regularly trim the stems a little, and remove any stems that have become slimy.
• Don't place your flowers in a draught, in direct sunlight or near a source of heat.
• Don't place your flowers near the fruit bowl. Fruit naturally emits ethylene gas, which causes flowers to age rapidly.
How to make a Calla bouquet
The Calla can be styled in various ways. Looking with a simple, sleek appearance? Then combine the Calla with Phlox foliage and Solidago for a serene look. If you'd rather something more extravagant, create a bouquet of Calla with red hazel, antirhinums, gladioli and Chasmanthium. Or opt for an explosion of warm tones and combine Callas with Echinacea, celosia cristata, rosemary, Scabiosa and hazel/Corylus.
Calla symbolism
The Calla has various symbolic meanings. It is considered a flower of purity and sympathy, and represents beauty. The Calla is also considered a lucky flower. This dates from the Greek and Roman period. They associated the flower with festivities and enjoyment, because the shape of the bloom resembles a goblet used for drinking. Although many centuries have passed since then, the Calla has always retained this meaning.
The Flower Agenda 2015
The Flower Agenda is an initiative by Mooiwatbloemendoen.nl in conjunction with FloraHolland and the VBW, who have selected the fifteen flowers in the agenda. With this agenda the Flower Council of Holland is fulfilling the wish to draw consumers' attention to seasonal flowers, product-specific promotions, and flowers that are available all year round. The Flower Agenda 2015 will feature the following flowers next:
• Week 30 to 32 Calla
• Week 32 to 35 Hydrangea
• Week 36 to 40 Chrysanthemum
• Week 40 to 42 Alstroemeria
• Week 42 to 45 Lisianthus
• Week 45 to 48 Orchid
• Week 48 to 52 Amaryllis
