The Flower Agenda for 2018 has been announced. Funnyhowflowersdothat.co.uk will again be placing a cut flower in the spotlight every month next year with inspiring and informative content. This content tempts consumers to bring flowers into their home and provides the press with an angle for sharing the fact that flowers bring lots of joy. The Flower Agenda also offers breeders, growers and sales outlets a guide they can engage with throughout the year.
How is the agenda compiled?
The list of flowers has been produced in collaboration with the product specialists at Royal FloraHolland. In making the selection, particular attention is paid to what flowers are of interest to the consumer (press) and when, and whether these fit with the zeitgeist. A diary format with a monthly floral star makes it easy for media and sales outlets to pick up on the campaign.
The list is being published now to give various sales channels and producers the opportunity to plan ahead and develop their own sales promotions. We will make the Flower Agenda content available as soon as possible after it’s produced so that third parties can make optimum use of it and share it with their target group.
2018 Flower selection
|March||Spring Flowers (Ranunculus, Anemone Leucospermum)|
|August||Summer Flowers (Delphinium, Allium and Gladiolus)|
|November||Orchids (Vanda, Phalaenopsis, Cymbidium)|