Bromeliad and orchid shopper activation at REWE

The German supermarket chain REWE will be promoting bromeliads and orchids between 24 July and 1 August. It will be staging a shopper activation around these tropical houseplants during that period.

This promotion is part of the Thanks Plants campaign, and will take place in 3000 REWE supermarkets throughout Germany. It's a collaboration between REWE, Greenyard, Orchidee Nederland, De Bromelia specialist and the Flower Council of Holland. 

A free scent card
The timing of the promotion has been carefully planned when the tropical orchids (Phalaenopsis) and bromeliad mix is a trigger for that holiday feeling. When customers buy one of these houseplants, they will receive a free tropical scent card. The scent of tropical flowers in the living room will further reinforce the summer mood.  

From sleeves to leaflets and social media
Various marketing tools will be used to draw attention to the time-limited offer. On the shop floor the plants will be displayed in printed sleeves on trolleys with a display card.  Pflanzenfreude.de, Instagram, Facebook and the REWE leaflet - of which 18 million copies will be distributed - will raise awareness of this promotion amongst German consumers.

Further information
For more information about this shopper activation, please contact shopper activation marketeer Jacco van der Hoeven at jvanderhoeven@bloemenbureauholland.nl
            
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