Gifts, soft lighting and the colours and scents of December. The happiest time of year has arrived! We are celebrating this on Funnyhowflowersdothat.co.uk with a Christmas campaign entitled ‘Christmas blooms with flowers’. The campaign features a special dual role for the amaryllis: the flower appears in the Christmas dossier and Flower Agenda.
Celebrate Christmas with colourful flowers
The Christmas dossier picks up the Celebrate Seasons concept with the message: immerse yourself in the festive season with your favourite people around you and a surfeit of colourful flowers. Flowers like amaryllis, roses, orchids, gysophilla, craspedia, nerine and skimmia. Because the more flowers, the more colour, the more joy! We are translating this into content about floral table dressing, a Christmas bouquet with amaryllises, Christmas decorations packed with colourful seasonal flowers and creative craft projects.
Timings and resources
‘Christmas blooms with flowers’ will be rolled out on Funnyhowflowersdothat.co.uk and its sister websites in our 4 core countries. We will also be highlighting this dossier on social media in the Netherlands, Germany, France and the United Kingdom. In the Netherlands the dossier will be going live after St. Nicholas (December 5th).
You can offer this inspiration to your customers in store and online. Download the printable A3 campaign poster using the link below, or use the images across all your online channels.