Creative workshop sessions on 10 and 11 April

Creative workshop sessions with the grassroots took place on 10 and 11 April. We had a brainstorming session with growers, exporters and Royal FloraHolland about the end of year campaigns for cut flowers and houseplants. 

Sector more involved

During the workshops we jointly came up with the input for a creative campaign briefing, based on the four growth platforms. The well-attended sessions fulfill the wish to work in a more connected way and to involve the sector more in the planning, format and execution of campaigns. More of these sessions will be held during the year, which will enable us to make a real impact together!