At the Flower Council of Holland, we work enthusiastically every day to keep flowers and plants constantly top of mind for consumers. We make sure that consumers are inspired and continue to buy flowers and plants, through high-profile campaigns, sparkling content and exciting promotions. Now as the end of the year slowly comes into view, we take this opportunity to look back at the activities that we have recently rolled out in our four core countries (Germany, France, UK and the Netherlands). Of course, we also provide some insights into the findings.
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