On 11 November the Danke Pflanzen shopper activation started at the German supermarket chain REWE: ‘Buy an orchid and receive a free orchid conditioner’. The offer was available at 2,500 REWE stores until 16 November.
A summary of the activation
The idea behind this activation was to tempt consumers to buy an orchid with a valuable giveaway. In this case it was free orchid food, a small bottle containing a special formulation that encourages, strengthens, and extends the flowering period and also ensures to condition the root system.
The activation covers a wide range of orchids. Regardless of whether the customer buys a Phalaenopsis, Dendrobium, Brassia, Miltonia or Cambria, they received an orchid treatment with every orchid.
This shopper activation is a collaboration of the Flower Council of Holland, wholesaler Greenyard, end-customer REWE, and growers’ association Orchidee Nederland.
If you would like to find out more about this shopper activation please contact Jacco van der Hoeven, shopper activation marketeer on +31 (0) 174 72 70 28 or firstname.lastname@example.org.