In the shops now: ELLE Flowers

Fabulous collaboration between ELLE and and the editorial teams of ELLE and ELLE Decoration have joined forces, resulting in a unique 76 page publication: ELLE Flowers. This was festively launched on 8 March by the Flower Council of Holland in conjunction with the editorial teams of ELLE and ELLE Decoration. 

Exclusive publication goes straight to the target group’s heart
Nu in de schappen: ELLE BloemenELLE Flowers is a one-off exclusive edition with 76 pages filled with flowers. The magazine is included with ELLE and ELLE Decoration in March, with a print run of 650,000 copies. It features fashion, interiors and food with flowers in the starring role. is going straight to the target group’s heart with this magazine. And not just in the Netherlands: there are also editions of this floral ELLE for Germany, the United Kingdom and France. 

ELLE Flowers was the focus of a festive celebration at the launch event on 8 March in Amsterdam. This unique issue was introduced and enthusiastically welcomed in the company of the editorial teams from ELLE, initiators The Gardeners, influencers and leading figures from the world of flowers and plants. The event was styled by The Wunderkammer. translation
The copy and images from ELLE Flowers can also be used on and the three foreign flower websites. You will shortly be able to find a selection of articles and photographs there which are linked to this special flower magazine. 

Publication dates
ELLE Flowers will appear at different times according to the country concerned.
The Netherlands:
• ELLE - 13 March 
• ELLE Decoration - 21 March

• ELLE Decor - 14 March

United Kingdom:
• ELLE - 4 April 
• ELLE Decoration - 5 April

• ELLE - 4 April 
• ELLE Decoration - 3 May


Elle Flower launch
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