Keep your fingers crossed for SAN and Esprix

Last Autumn Mooiwatplantendoen.nl launched the Plants for Men campaign with Maxim Hartman in The Netherlands. Hartman, as a lover of both plants and women, showed in his inimitable way that plants for men are real magnets for women. After all, plants in your home show that your caring skills are up to scratch. This message was popular with the target group; we received many positive reactions. 

Trade prizes
In view of the success of the campaign, the Flower Council of Holland has decided to submit it for the SAN (Stichting Adverteerdersjury Nederland) and Esprix (trade prize for the best marketing campaigns) advertising prizes. For SAN we are hoping for a nomination in the Fast Moving, Non-Profit & Public Sector. The nominations will be announced on 22 March. With Esprix we’re aiming for the Business to Consumer category. It’s not yet known when the shortlist will be announced, but we will keep you informed. 

What did the campaign look like? 
(Dutch)