Mother’s Day on our consumer channels in France
13 May 2019
Mother’s Day 2019 in France will be on 26 May. As we did for Mother’s Day UK, Germany and The Netherlands, we will publish a special Mother’s Day dossier on www.lajoiedesfleurs.fr which will be filled with heartwarming articles offering inspiration on how you can surprise your mother (or mother figure) with flowers or plants, from floral excursions to botanical gifts.
Our Mother’s Day campaign is based on the We Need More Flowers campaign. There will be a (social) media promotion; ‘We need more super mums’. On the day itself we will publish this post on our social media channels in line with the We Need More Flowers campaign.
Video file
Download the GIF animated video asset below that can be used on social media (no other elements or images of communication may be used due to usage rights). This will enable everyone to participate on their own social media channels and celebrate all the super mums together.
