Spectacular PR campaigns for We Need More Flowers

Nobody could have missed it: the We Need More Flowers campaign flourished again in all our core countries. This article focuses on France and the Netherlands.

In the Netherlands, we have surprised people who visited the famous Vondelpark with a giant flower wall. Passers-by could write on a map why they think we need more flowers. The card could be attached to the back of the wall. In the end there were thousands of cards on the back, all with reasons why we need more flowers! Of course people could also take a flower from the wall to immediately experience the effect of flowers. This promotion produced publications in the online versions of, among others, ELLE Decoration, Gracia, and an extensive report by Nieuws & Co (national radio) on location. Watch the after movie here:

In France we have more than a hundred bouquets scattered in different streets for people to find. A card was attached that said: Yes, yes, this is for you. We see you smile ... and we love that! That is the effect of flowers! Because life is more fun, cheerful and colorful with flowers. It is up to you to share that feeling by giving this bouquet to whomever you want! If finders placed a photo with the person to whom they had given the flowers, they could win a bouquet worth € 200. Almost 30 professional media publications were also made in France, in addition to all the attention on social media.