What happened in 2020 and what are we doing next year?
This year our 2021 Year Presentation is not being presented live, but via a video in which Dennis van der Lubbe gives you a preview of our planned activities for the coming year. He also looks back at a turbulent and exceptional 2020, with Marcel Zandvliet (Dutch Flower Group), Hugo Noordhoek Hegt (Dümmen Orange), Peter ten Have (J&P ten Have B.V.) and Fred van der Hoeven (Orchidee Nederland). This was a year where we had to rethink planned campaigns and create new, unexpected initiatives to support the floriculture sector.
Watch the video
We would like to invite you to click on the video below and spend just over 15 minutes to get an update.
2021 Communications calendar
The 2021 Communications Calendar has also been published, listing the most important communication moments for next year. We always seek to schedule our activities as far as possible in advance, so that we can inform our grassroots at an early stage. Unfortunately, coronavirus means that we currently lack clarity about our long-term budget. We will announce the plans for 2022 and the first half-year of 2023 in the first or second quarter of 2021.
Download the 2021 Communications Calendar using this link:
All the above would not be possible without the collaboration with and trust of the floriculture sector. The Flower Council of Holland would therefore like to thank its grassroots for this!
Obviously a video is not the same as gathering and talking together. If you have any questions or comments about the presentation or want to work with the Flower Council of Holland - e.g. on a shopper activation - e-mail us at firstname.lastname@example.org and we will be in touch as soon as possible.