Thanks Plants campaign about to get under way again
The fifth edition of this successful campaign
Campaign in our core countries
‘Thanks Plants for turning my house into a home, for helping me to reconnect with nature and to relax.’ This message has not lost its relevance, even during this fifth edition of the campaign. This year, the Thanks Plants campaign will run in Germany, France, the United Kingdom and the Netherlands from 26 September to 16 October. The campaign will also run in Poland in October this year as a test campaign.
Digital advertising, outdoors and online
Once again, this year’s campaign will not fail to catch consumers’ attention. We will be using digital outdoor advertising at busy locations – retail areas, railway stations and transfer stops in major cities – at the busiest times of day. The campaign will also be prominent online, through mobile and online video advertising as well as on Facebook and Instagram.
Collaboration with influencers
Influencers are being enlisted once more in all four of our core countries this year – people with significant reach and/or impact who will tell their (many) followers the benefits of plants for health and well-being.
New content through our own media
Download the campaign materials to use
Join us in reaping the benefits of this fifth edition of the Thanks Plants campaign. Download the available campaign materials below. When posting the images on social media, please use the credits #thejoyofplants and @thejoyofplants. The posters are also available in various other languages through the Marketing Portal.
- Poster Thanks Plants for putting the Home in Home office A3
- Poster Thanks Plants! A3
- Poster Thanks Plants "Stress Relief" A3
- Poster Thanks Plants "Reconnect with Nature" A3
- Poster Thanks Plants "Health & Wellbeing" A3
- Poster Thanks Plants "For making me feel good" A3
- Thanks Plants Counter Display A4
- Thanks Plants Counter Display A3
Keen to find out more about the Thanks Plants campaign?
Keen to find out more about the campaign Thanks Plants 2022? Feel free to get in touch with Chanel de Kock, Country Manager United Kingdom at email@example.com or Campaign Manager Monique Kemperman at firstname.lastname@example.org.