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Trade Fair Aalsmeer, the place to be for three days

24 November 2022

Chat with The Flower Council of Holland

9-11 November saw The Flower Council of Holland exhibiting at Trade Fair Aalsmeer. Sporting the motto ‘colourful, unified’, the stand was the meeting place for various parties, including growers, traders and suppliers. Which was precisely what we intended. The Flower Council of Holland is keen to engage in dialogue on the necessity and utility of collective marketing and promotion, shopper activations and consumer studies. Many people visited our stand for the presentations given on Wednesday and Thursday.

Under a colourful ceiling with a wide array of flowers and wedged between large houseplants, the two big tables formed the heart of our stand. Lots of people pulled up a chair to have a chat, share information and knowledge and meet new contacts. 

An impression (in Dutch):

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Specialists from The Flower Council of Holland gave brief presentations on the added value of shopper activations, the recent consumer study on sustainability and social media developments. The good turnout suggests that this knowledge was of value to many parties in horticulture –knowledge and insights that The Flower Council of Europe is happy to share with growers and traders. Our barista enhanced the atmosphere with freshly ground coffee and the selfie camera prompted lots of passers-by to take a selfie or group photo with a beautiful floral background. 

Missed our stand or presentation? 
We would love to chat with you. Please feel free to get in touch with us by sending an e-mail to info@flowercouncil.co.uk.

November 2022