2018 Mother's Day campaign

This year we will again be deploying the surprising Mother’s Day campaign from 2017. It already ran in the UK, and will also run in the Netherlands, France and Germany.

Intriguing and inventive

The campaign features animated images of flowers presented as different Mother’s Day gifts, such as a jacket made of flowers and a hairdryer than blows out flowers. This gives consumers a fun prompt to be personal and inventive with their floral gifts on Mother’s Day. 

Instagram and Facebook
The campaign will run on Instagram and Facebook. Mother's Day will be on 13 May in Germany and the Netherlands, and on 27 May it will be France’s turn. 

Get involved!
We would like to invite you to get involved with this Mother’s Day campaign. From Tuesday 1 May at 3pm. you can download posters in various sizes free of charge. Obviously you can also share our social media posts. We would like to wish everyone an exceptionally inventive and floral Mother’s Day!