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A floral celebration of autumn

13 September 2022

Embrace the season, embrace the Celebrate Seasons Autumn campaign!  

The natural world is turning from lush green to orange, yellow and red. And we’re eagerly embracing those warm autumn colours in the Celebrate Seasons Autumn campaign! We’ve put together a pack brimming with floral articles, tips and DIY advice to help you see, feel, smell and taste autumn. Autumn isn’t a season, but a feeling! 

About the campaign

The Celebrate Seasons Autumn campaign will be getting under way in the Netherlands, Germany, France and United Kingdom on 23 September. On our consumer websites, we’ll be inspiring consumers and encouraging them to embrace the autumn with flowers until 30 November. How? Through such delights as bouquet arrangements featuring typically autumnal flowers, elegant autumnal table decorations and an autumn wreath consisting of fresh and dried flowers. And how about recipes for lovers of haute cuisine, such as chrysanthemum cheesecake and chrysanthemum bouillon? Naturally, pumpkin decorations are also essential to this season. We’ll be providing inspiration with stylish variants, such as flower pumpkins and pumpkin vases – which are also great for Halloween! 

Cross-media campaign
The Celebrate Seasons Autumn campaign is being promoted in all countries through our online channels, such as our Instagram, Facebook and Pinterest pages and on consumer websites. We’ve also entered into a partnership with Delicious Magazine for the Netherlands. The jubilee edition of this magazine, to be published at the end of November, will inspire readers with a floral high tea, including autumnal bouquets and recipes in which flowers play the leading role. 

Download the campaign materials for personal use
Embrace the season and join us in reaping the benefits of the autumn campaign! The available images can be downloaded below or from our image bank. When posting the images on social media, please use the credits #Funnyhowflowersdothat and tag @Funnyhowflowersdothat. 

September 2022