April 2015: Ivy is Houseplant of the month

In the fourth month of the year the Ivy or Hedera is the Houseplant of the month. Would you like to promote this houseplant on your shop floor? Underneath, you can download free POS material for the Houseplant of the month.

The story of the Ivy

The Ivy is an evergreen, woody climbing plant. The plant is family of the Araliaceae, which Dizygotheca, Fatsia and Schefflera also belong to. Everyone knows the Hedera helix, both as houseplant as well as garden plant. Something good to tell your clients: the Ivy is one of the most air purifying houseplants. The plant absorbs harmful substances out of the air and exchanges them for pure oxygen. In this way the Ivy improves the living and work environments for people and pets. The plant is also not difficult to look after, a real easy care product.

Ivy production

The Ivy is actually a European outdoor plant which also does well indoors. There are a number of beautiful cultivars of the houseplant variety, with lovely leaf shapes, colours and sizes. The Ivy is mostly available as a hanging plant, but the plant is grown in a variety of forms. Naturally it is often found in forests as ground cover and grows on tree trunks and along walls, attaching itself with its aerial roots. In exceptional cases it can grow to 25 or 30m high.

What should you look out for when buying Ivy?

•    Pot size and plant shape. When purchasing Ivy it is important to check the pot size, leaf colour and shape, the number of branches/ thickness of the plant, the length of the branches and the growth habit; whether the plant is compact or loose.
•    Health. When purchasing Ivy it is important that the plant doesn’t have any pests or diseases. Whenever the branches or the leaves are damaged, this is often through transportation or storage. Sometimes the leaves have brown, yellow or dried out leaves.
•    Infestations. Ivy is sensitive to spider mite, which can be recognized by a faded grey discolouration on the leaves. Other animal or plant infestations are hardly found during the supply stage.

Ivy range

Hedera helix is the common type of Ivy and is available in many different cultivars. These differ mainly in leaf colour and shape. The variegated leaves can be green, white or gold coloured and the shape is determined by the serrations and the structure of the leaves. A classic Ivy is H. canariensis ‘Gloire de Marengo’, a real beauty with its large leaves and creamy white leaf edges.

Care tips for consumers

The plant likes a light, cool position and not in full sun. A handy tip: the lighter the leaf colour, the more light it needs, the darker, the less light it requires. Give the Ivy regular water and an occasional spray of lukewarm water. You could also recommend giving plant food. Remove old leaves now and again and occasional pruning is advisable. The Ivy doesn’t like dry air and this can easily cause an outbreak of spider mite.

Creative tips for the Ivy

You can play with the branches of the Ivy by threading them through frames. After a couple of days the leaves will be in the right position and they will have formed a beautiful leaf shape. The current trend: use the Ivy in a natural way as a hanging plant in a rough wooden planter, or in a shiny copper coloured pot.

Our Ivy film

For consumers, we have created an online video with the Ivy in the lead role. You are more than welcome to embed this video [https://youtu.be/LhrSPxjk1Pg]on your own website, social media channels and even play it in your shop.  You can watch the film below now

You can download the images and poster (link) below for free:

04_2015_poster_ivy.pdf

Disclaimer (tick to start download)

The downloaded posters may only be used in the framework of the Houseplant of the Month campaign, which is partially funded by the European Union. The original downloaded posters may not be changed and no company or brand names may be added.