Chrysanthemum: in the Flower Agenda all October

October will have a golden glow this year, thanks to the radiant chrysanthemum. It doesn’t only bring warmth and colour to your interior, but also good luck! Consumers can read all about this fabulous bloom at Introduce your customers to the chrysanthemum!

The origin
The chrysanthemum has been incredibly popular in Asia for centuries. The flower originates from China and Japan, where they fell in love with it immediately. The chrysanthemum arrived in Europe in around 1700. The chrysanthemum’s name derives from the Greek: chrys (gold) and anthemon (flower). Originally you could only enjoy the chrysanthemum in golden yellow.

Colours and shapes
You might almost forget that the chrysanthemum was originally yellow, since the flower is now available in an incredibly wide range of colours. Opt for colour and enrich your home with chrysanthemums in warm gold, bronze or deep orange tones. Or go for subtle and calm with chrysanthemums in soft shades of white, pink or purple.
This fantastic flower also comes in different varieties: you can release your inner stylist with spray, disbudded or Santini chrysanthemums. On the latter, the flowers are branched on the stem and are far more compact, to give a unique look! And if that wasn’t choice enough, there are also many different flower shapes: from single to double flowered and from spider to pom-pom shape.


  • Provide a clean vase and clean water at room temperature.
  • Trim the stem diagonally with a sharp knife.
  • Remove the leaves so they’re not hanging in the water.
  • Add cut flower food.
  • Refresh the water every five days and top it up regularly.
  • Don’t place your flowers in full sun, near a heater, close to a fruit bowl or in a draught.

The stylish chrysanthemum brings both infinite colour into your home as well as a healthy dose of joy, since this flower represents health and happiness. It doesn’t just look good on your own sideboard, but also makes a lovely gift!

Bouquet recipe
Flowers like the chrysanthemum can work perfectly well as a mono bouquet. In a single colour or variety of shades they spread delight from the vase. Place a dozen other flowers alongside it, and the familiar smile will still stand out. Just take a look at this bouquet recipe!

What you need

  • Chrysanthemum
  • Holly (Ilex)
  • Chinese lantern plant (Physalis)
  • Calla
  • Statice
  • Nerine
  • Stock
  • Sea holly (Eryngium)
  • Gayfeather (Liatris)

More about the chrysanthemum
In October, consumers will find a special DIY craft project involving the unusual chrysanthemum at 

Inspiration and information
Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2017 (Groenbranche Trends 2017). These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors. If you would like to find out more about the Flower Agenda click here.

Chrysanthemum -Flower Agenda
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