The #FavouriteFlower campaign is returning this year, and the Flower Council of Holland will be rolling out the Hashtag Stories campaign in both the United Kingdom and the Netherlands again and this Autumn, as well as in France and Germany for the first time.
#FavouriteFlower Hashtag Stories
Funnyhowflowersdothat.co.uk (Flower Council of Holland) is focusing on people’s Favourite Flower: a special gift that brings extra joy to both the receiver and the giver. Last year Funnyhowflowersdothat.co.uk launched the Hashtag Story campaign in the Netherlands and the United Kingdom based on this theme. The campaign was boosted with billboards, online media, social media channels and screens at railway and underground stations, as well as advertising posters inside London Underground (Tube), and railway train carriages. Relevant hashtags enabled consumers to say why a particular flower was their Favourite Flower online using a special tool and then share it via social media.
The campaign in 2017
The campaign will again be running this autumn starting in the first week of October, with the aim of raising the profile of the Favourite Flower concept. We will keep you informed about the development of the campaign. We expect to be able to share more information with you at the start of September. If you have any questions or comments in the meantime, please contact:
Chanel de Kock
Marketing manager United Kingdom
+44 (0)203 878 5244