Houseplant Travel PR campaign

Travel the world from your living room

Houseplant TravelHouseplant Travel



While there is hope and optimism on the horizon as the easing of lockdown looms, uncertainty remains on travelling abroad this year with many people in the UK opting for a staycation instead. We sought out a collaboration with well-known plant bloggers for a unique remote production around this theme.

Armchair travelling
According to a report*, the extent people are missing travel is taking an emotional toll and impacting their wellbeing, with nearly half (48%) of respondents citing that not being able to travel makes them feel anxious and stressed. The solution? Armchair travelling.
Armchair travel involves seeking to experience faraway places from the comfort of your own home - whether that’s reading a book about, watching a documentary on or listening to the music of a particular country to immerse yourself in the sights and sounds without stepping a single foot in it.

Houseplant travel
Houseplant TravelWe took inspiration from this information to offer consumers an alternative and to use houseplants to turn their homes into an exotic holiday destination. We partnered with houseplant enthusiasts and experts Igor Josifovic-Kemper and Judith de Graaff of Urban Jungle Bloggers to showcase this concept of Houseplant Travel.

Cooperation with Urban Jungle Bloggers
Houseplant Travel involves embracing native houseplants from countries across the world and pairing them with signature interior design trends to transform a space in your home. Creating two distinct interior styles, Igor took inspiration from Brazil, while Judith chose South Houseplant TravelAfrica - both authentically capturing the flora and style of each country with houseplants in the spotlight. It also serves as inspiration to make the most of our staycations this summer. Visit Thejoyofplants.co.uk and see how our partners created their exotic destinations at home.

More info?
For more information please contact Country Manager Chanel de Kock at cdekock@flowercouncil.co.uk.

*Source: Amex Trend report 

                 

May 2021