Rose will be in the Flower Agenda throughout November

In November it’s the turn of the Queen of the Flowers to be in the spotlight. With its magnificent appearance, the classic rose is a welcome guest in every home. Consumers can read all about this flower at Introduce your customers to the rose!

The rose’s origin
The Greeks, Romans and Egyptians discovered the beauty of the romantic rose many thousands of years ago. Unfortunately we had to wait to the 16th century. Since then, the rose’s popularity has been growing non-stop, and new varieties are added every year. One thing is clear: the rose will be with us for a long time.

Colours and shapes of the rose
Red, white, yellow, pink, purple, orange and green. Bicoloured or multicoloured. Large, small, short stem, long stem. When you’re bursting with romance, you soon have a real first world problem, since there’s an abundance of choice. And every year dozens of new varieties are added. On some, the rose’s heart is even green; this ‘grass heart’ is actually the base growing through the flower.  

Rose care

  • Place roses in a clean vase with clean water.
  • Add cut flower food to the water for a longer vase life.
  • Trim 3-5 cm off the stems diagonally with a sharp knife.
  • If possible, leave the thorns on the stems. 
  • Regularly top the vase up with tap water.
  • Finally don't place your roses in a draught, in direct sunlight, near a source of heat or beside a fruit bowl.

Rose symbolism
The heart-shaped petals represent love and trust, and the thorns indicate that love is not all roses. Red roses in particular are inextricably linked to love, but did you know that every colour has its own meaning?

  • Red: love and respect.
  • White: true love, virginity, dignity, chastity.
  • Pink: luck, gratitude, purity.
  • Orange: longing, appreciation, sympathy.
  • Yellow: intimate friendship, solidarity.

Combinations of colours and combinations with other flowers also have a meaning. For example, a white and red rose together expressed the desire always to be together. Roses in a bouquet symbolise gratitude, and a single rose in a large bouquet means “you are the one I love, you’re the one for me!” What do you want to say with roses?

Bouquet recipe with roses
Is the rose one of your favourites too? We quite understand. This classic beauty makes everything lovelier with its velvet petals, sweet fragrance and charming appearance. Why not try making a different sort of bouquet with roses from what you’re accustomed to? A jaunty bouquet bursting with colour.

You will need

  • Roses
  • Eucalyptus
  • Chrysanthemum
  • Holly (Ilex)
  • Scarlet plume (Euphorbia fulgens)
  • Beautyberry (Calicarpa)
  • Snowball (Viburnum)

More about the rose
Consumers can also find interesting articles and fun DIY craft projects involving the fabulous rose at

Inspiration and information
Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2017 (Groenbranche Trends 2017). These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors. If you would like to find out more about the Flower Agenda click here.

Rose: November Flower Agenda
Rose: November Flower Agenda
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Rose: DIY - Step 1
Rose: DIY - Step 1
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