Summer Breathes Flowers

The new season is arriving. From 20 June to 21 September, we embrace summer and celebrate the season with summer content on the consumer website We share a summer file so full of floral and sunny tips you'll be sure to feel, smell and taste the summer. 

Following the Celebrate the Seasons spring content, new seasonal content with the theme ‘Summer Breathes Flowers’ will be available. We’re celebrating all the sensory delights of summer and the positive effect that summer flowers have on us.   

Summer Breathes Flowers on

Classic summer flowers for making beautiful things
We are sharing classic summer flowers from the season like the sunflower, gloriosa and delphinium on the consumer website and its sister platforms in Germany, France and the Netherlands. It will feature a bouquet recipe for a vase packed with summer beauties. In addition, we are inspiring consumers to get to work on floral DIY craft projects: a refreshing ice glass for a home-made botanical lemonade, a summery home fragrance, and a floral crown made from summer flowers. And we give tips on how to keep your flowers in warm weather.

Timings & content
The inspiration articles are supported with summery photography that you can download to use online. All content will be available on from 20 June. This will also be promoted online and through social media. 

Excited about summer? Get involved!
Download the campaign poster here: 
Summer Breathes Flowers A1 Poster.pdf
Summer Breathes Flowers A3 Poster.pdf

You can download and use images free of charge if you credit
Instagram: @howflowersdothat
Facebook: @funnyhowflowersdothat
Twitter: @flowersdothat

This will enable everyone to participate in this campaign through their own channels and boost the message that Summer Breathes Flowers!

Summer Breathes Flowers on
Summer Breathes Flowers on
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