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Thanks Plants about to get under way again

13 September 2022

The fifth edition of this successful campaign

Thanks plants
For lots of people, working from home and hybrid working are the new normal. And plants help! After all, having plants in your workplace (in the home or otherwise) leaves you feeling healthier, more upbeat and more energetic – which not only boosts your productivity, but also makes you happier. Time for a new ode to the plant: Thanks Plants!   

Campaign in our core countries
‘Thanks Plants for turning my house into a home, for helping me to reconnect with nature and to relax.’ This message has not lost its relevance, even during this fifth edition of the campaign. This year, the Thanks Plants campaign will run in Germany, France, the United Kingdom and the Netherlands from 26 September to 16 October. The campaign will also run in Poland in October this year as a test campaign.

Digital advertising, outdoors and online
Once again, this year’s campaign will not fail to catch consumers’ attention. We will be using digital outdoor advertising at busy locations – retail areas, railway stations and transfer stops in the cities of London, Birmingham, Manchester and Liverpool – at the busiest times of day. The campaign will also be prominent online, through mobile and online video advertising as well as on Facebook and Instagram. 

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Collaboration with influencers
Influencers are being enlisted once more in all four of our core countries this year – people with significant reach and/or impact who will tell their (many) followers the benefits of plants for health and well-being. 

New content through our own media

It goes without saying that new Thanks Plants content will also be posted on thejoyofplants.co.uk and sister websites in the other core countries, with three tone-on-tone home office situations in which attention is also devoted to plants in bloom. 

Download the campaign materials to use
Join us in reaping the benefits of this fifth edition of the Thanks Plants campaign. Download the available campaign materials below. When posting the images on social media, please use the credits #thejoyofplants and @thejoyofplants. The posters are also available in various other languages through the Marketing Portal.

September 2022