Autumn campaign to run for the fourth time
The long-running ‘Thanks Plants’ consumer campaign will be running again in autumn 2021. This successful campaign, which pays an eye-catching tribute to plants, will particularly focus on the workspace at home this time. Because that is also somewhere where plants make you more energetic, more relaxed, happier and healthier.
Working from home and plants
Working from home: we will continue to work from home (at least for the foreseeable future) for the time being. By now, most WFH workspaces are technically equipped, but to be able to really enjoy your work, you obviously also need plants. Because a view of greenery enables you to concentrate better and gives your eyes a rest from time to time, and it also looks great, of course! We are picking up this topic with the Thanks Plants campaign this year, and we are going to thank plants for the fact that they make our WFH environment a nicer place to be.
Campaign in multiple countries
The campaign starts in the Netherlands, Germany and the United Kingdom on 20 September 2021, and 2 weeks later in France. Just like in 2020, the campaign’s emphasis will be online on YouTube, Facebook, Instagram and Pinterest. There will also be outdoor advertising on digital screens in Germany, France and the Netherlands. The PR plans and the influencer campaign are currently being developed. Naturally, we will also link the content on our consumer websites to this theme. That means that consumers will encounter the Thanks Plants campaign through a variety of channels this autumn.
This major consumer campaign is very well adapted for you to actively join in through your own social media channels and on the shop floor. The campaign materials will be available to download from our website from mid-August. We will keep you informed through this website and our monthly newsletters.
For our stakeholders with an account, posters in 10 languages will be offered at our Marketing Portal.
Want to find out more?
For more information about this campaign and campaign materials, please contact Campaign Manager Houseplants Monique Kemperman at firstname.lastname@example.org or Chanel de Kock, Country Manager UK, at email@example.com.