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The Flower Agenda 2016 concludes with the amaryllis

04 December 2016

Amidst all the festive decorations there is one flower which holds its place perfectly: the sparkling amaryllis. Consumers can read all about this Christmas star in the Flower Agenda at Funnyhowflowersdothat.co.uk. This long-stemmed stately beauty is perfect for capturing hearts: a festive delight! Show your customers the many styling possibilities offered by this enchanting flower in week 48 to week 52.

The amaryllis’s origin
Our amaryllis originates from South and Central America and the Caribbean, and is not actually an amaryllis. What we call amaryllis is actually called Hippeastrum. This radiant flower is derived from the narcissi family and grows from a bulb. The name Hippeastrum comes from the Greek and literally means ‘knight star’, referring to the star-shaped petals. Hippeus = knight and astron = star.

The amaryllis’s colours and shapes
The amaryllis’s petals are very unusual: they look like they’re made of fabulous velvet. In terms of colour they come in white, red, yellow, pink, salmon, purple, orange and bicoloured. There are usually 4 to 6 impressive flowers on the stem. The amaryllis as a cut flower does not have any leaves, which is why it’s sometimes called ‘Naked Lady’ in America.
Care tips for customers
Help your customers to enjoy their amaryllises for a long time by giving them the following tips.
•    Select a clean vase and fill it with tap water at room temperature.
•    Add cut flower food to the water for a longer vase life.
•    Trim the stems diagonally with a clean and sharp knife or secateurs.
•    Regularly top the vase up with tap water.
•    The amaryllis’s stem is sometimes too weak to bear the weight of the flowers: a stake inserted in the stem is then the solution to keep it properly upright.
•     Amaryllises will last longer in a cool spot; do not place them in the sun or close to a source of heat.
•    Don’t place amaryllises near a fruit bowl. Fruit emits ethylene gas which will cause the flowers to age more rapidly.

How to make an amaryllis bouquet
Amaryllis is striking enough to make a statement on its own but it does work very well with other flowers in different styles, from extravagant to classic. Try combining it with lots of holly. The large lidded glass pot turns the display into a work of art. Your customers will be pleasantly surprised!

Amaryllis symbolism
The amaryllis symbolises pride and enchanting beauty and represents friendship and affection. It’s the perfect flower for capturing someone’s heart so it’s a lovely gift to receive!

Inspiration and information
Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2016 (Groenbranche Trends 2016). These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors.

If you would like to find out more about the Flower Agenda click here.