The Scent of Spring!

The Scent of Spring Days are being organised in Belgium, France and the Netherlands between 21 and 31 March to mark the official start of the spring season.

Research shows that people like things that stimulate the senses. Flowers stimulate various senses simultaneously: the eye with their beautiful shapes and colours, the sense of smell with their irresistible fragrance and touch by being highly strokable. During the Scent of Spring Days consumers’ attention will be drawn to the sensory characteristics of spring flowers, both at participating florists and through Mooiwatbloemendoen.nl.

Spring flower promotions abroad

In collaboration with the Belgian florists organisation KUFB and six wholesalers, week 11 (12 to 18 March) has been declared the Scent of Spring Week. All the wholesalers are running promotions to encourage their customers to buy scented spring flowers. The promotional campaign ‘365 days of flowers’ is also making 400 promotional packs available to Belgian florists. The Scent of Spring Days are also being supported in France through the Flower Council of Holland. This means that there are also 500 promotional packs available for French florists which will be distributed through Agora’s 17 wholesale centres.

Sector-wide support
The Scent of Spring Days are part of the ‘365 days of flowers’ campaign, and are supported by Royal FloraHolland, Plantion, VBW and the Flower Council of Holland. The ‘365 days of flowers’ campaign is an initiative by 2,200 seasonal flower growers of bulb flowers, summer flowers, and cutting, berry and forced shrubs in collaboration with Royal FloraHolland.