On 5 October 2015, Funnyhowflowersdothat.co.uk launches their new #Favouriteflower campaign. The message of this campaign is to communicate that giving or receiving of a favourite flower is much more valuable than just any bunch of flowers.
From 5 to 31 October, the campaign will be highly visible throughout the Netherlands, Germany, France and the UK, and is co-financed by the European Union. In each country the campaign will be supported by several large-scale media channels; video networks like YouTube, social channels like Facebook and Twitter, but also via print, such as national newspapers, magazines and outdoor billboards and even radio in some countries. Through coverage and large-scale PR activities, we will encourage audiences to give more attention to our message.
New Favourite Flower Boys!
The campaign, which first launched in 2012, has already attracted a lot of attention, this year we have focused on a new guise. In order for consumers to make a direct link with flowers, we have casted "our" Flower Boys again, but this time, auditioning for the role as a florist. In this way, we create a logical association with flower shops, and we hope that florists will participate in this campaign.
Responding tot he campaign
The surroundings of the campaign is set a florist or flower shop where a variety of beautiful flowers are on display. Combined with the beautiful flowers provide the Favourite Flower Boys is a sure way to get you pulled in. We have invested heavily in materials available to florists to take advantage of the campaign to draw attention to their business and we invite all to participate and have fun and to drive footfall back to your shop floors.
Picture of key-visual ( three men), A3 poster , life-size cut out
To request your life-size Favourite Flower Boy cut out, click here*.
*Limited stock of Favourite Flower Boys cut outs available
Note to editors: Not for publication:
The attached material may, unless otherwise stated, be used royalty-free from source Funnyhowflowersdothat.co.uk
For further information, contact:
Chanel de Kock, UK Marketing Manager firstname.lastname@example.org