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Flower Agenda 2015 continues with the sunflower

24 June 2015

The Flower Agenda will focus on the majestic sunflower from week 27 to week 30. Consumers will be able to read all about this summery flower which deserves to be called the queen of summer flowers on Funnyhowflowersdothat.co.uk.


The sunflower in the Happy Life style trend

New images of every flower in the Flower Agenda have been produced in line with the Green Sector Trends 2015*. This is an interpretation of the latest consumer trends focused specifically on the horticulture sector, for both indoors and outdoors. There are three separate style trends: Unexpected Wild, Eco Luxe and The Happy Life. Each flower in the Flower Agenda has been photographed in one of these styles. For the sunflower, it is the Happy Life style trend.


Colours and shapes of the sunflower

Alongside the familiar yellow sunflower, there are also orange, brown, cream and dark red versions. There is also plenty of variety in terms of shape: there are sunflowers with large or small flowers, with a single row of petals or with multiple rings. But any sunflower, in any colour or shape, always guarantees a healthy dose of that summer feeling.


Sunflower symbolism

The sunflower often symbolises the sun and love. In Greek mythology the nymph Clytia fell madly in love with the sun god Apollo. Although Clytia was very beautiful, Apollo did not reciprocate her love. As a result Clytia died of misery, was transformed into a sunflower and constantly turns with the sun in order to be able to see her sun god.


The Flower Agenda 2015

The Flower Agenda is an initiative by the Flower Council of Holland in conjunction with FloraHolland and the VBW; they have jointly selected the fifteen flowers in the agenda. With the Flower Agenda, the Flower Council of Holland is fulfilling the wish to promote seasonal flowers, product-specific promotions, and flowers that are available all year round to consumers. The Flower Agenda 2015 will feature the following flowers next:


  • Week 27 to 30                        Sunflower
  • Week 30 to 32                        Calla
  • Week 32 to 35                        Hydrangea
  • Week 36 to 40                        Chrysanthemum
  • Week 40 to 42                        Alstroemeria
  • Week 42 to 45                        Lisianthus
  • Week 45 to 48                        Orchid
  • Week 48 to 52                        Amaryllis


 * The Green Sector Trends 2015 have been created in collaboration between Tuinbranche Nederland, Branchevereniging VHG, iBulb and the Flower Council of Holland.