The Flower Council of Holland (FCH) will be present with a stand at the International Plant Fair IPM ESSEN in Germany. This international business-to-business floriculture trade fair that focuses on innovations in the horticulture sector will take place from 28 to 31 January 2020.
We're inviting existing and new international contacts to visit our stand to see how we inspire consumers with high-profile consumer campaigns and content for the brands Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk and its German, French and Dutch equivalents. Visitors can see examples of the shopper activations developed to tempt consumers in the four core countries to increase their purchase intention for flowers and plants.
“The IPM Essen trade fair offers the opportunity to present ourselves and our work at the heart of the international floriculture sector. We are keen to show that we work hard to ensure that flowers and plants are on consumers’ shopping list through our eye-catching campaigns. I’m looking forward to it!” says Dennis van de Lubbe, managing director of the Flower Council of Holland.
Visit our stand
Find our stand in the BGI Trade Center section (Verband des Deutschen Blumen- Groß- und Importhandels), a concentrated area within the massive IPM Essen trade fair. It can be found under the name ‘Blumenbüro Holland’ in Hall 1, stand 1D12.A.
The Flower Council of Holland will also be participating in the FDF (Fachverband Deutscher Floristen) Trend Display. The ‘FDF-Flower Style Trends 2020 powered by Blumenbüro Holland’ can be viewed in Hall 1A/FDF-World.