The Flower Council of Holland had a stand at the Internationale Pflanzenmesse IPM ESSEN in Germany from 28 to 31 January 2020 which proved to be well received.
Lots of interest
Many stakeholders and other visitors came to see us in Hall 1 at IPM. That resulted in spontaneous interest, valuable contacts and interesting conversations about our shopper activations, campaigns and content. There were also enthusiastic responses to our display: our We Need More Flowers flower wall and Danke Pflanzen seating area turned out to be real selfie magnets, and featured on Instagram many times.
Even Julia Klöckner, the German Minister of Food, Agriculture and Consumer Protection who opened IPM, paid a brief visit to our stand. She too posed for a photo and shared it on her Instagram account. There were also other activities alongside all this interest. Hence we contributed to the FDF Powered by Blumenbüro Holland Trend Display, and our ApéroFleurs flower concept made the popular BGI stand party even more festive. All in all, a successful IPM and a great start to 2020.
“It was a good decision for the Flower Council of Holland to return to IPM after more than 10 years. We are always looking for ways to inform our stakeholders about our activities, and are constantly searching for partners to arrange shopper activations with. During IPM we were able to show many interested parties what the Flower Council of Holland can mean for them. We therefore felt it was a very successful event,” said Dennis van der Lubbe, director of the Flower Council of Holland.
Did you miss us at IPM or did not have the time to visit our stand? We are still keen to tell you more about our activities like our campaigns and shopper activations. Please contact our UK country manager Chanel de Kock on email@example.com, or our activation manager Ivo van Orden on firstname.lastname@example.org or dial +31 (0)174 72 70 15.