New promotional campaign for European flowers and plants
‘Shine on’ for recovery of the floriculture sector
‘Shine on’, a new promotional campaign for European flowers and plants, will be launched on 19 April*. The three-week campaign is being made possible by an EU emergency fund. This is aimed at the recovery of the floriculture sector, which has suffered greatly as a result of the coronavirus crisis. The goal of the campaign is to stimulate sales of European flowers and plants this spring.
Message and target group
The colourful campaign is being rolled out in France, Germany, Austria, Belgium, Bulgaria, Denmark and the Netherlands. Consumers in seven European countries will be presented with the campaign’s positive message through TV, YouTube and radio and on the shop floor.
TV, YouTube, radio and POS material
Recovery from Covid-19 crisis
The floriculture sector was hit hard in 2020 by the coronavirus crisis, and is therefore receiving funding for the campaign from the emergency fund for the European agriculture sector. The campaign has been initiated by six collaborating European floriculture promotion organisations.
* In France this campaign will be launched on 12 April. It will not run in the United Kingdom due to not being part of the European Union.
Photo credits: Tim Stet Foto