Blumenbüro Holland (Flower Council of Holland Germany) and various partners realized an additional campaign “Fill the Distance with Beauty” in 2020. The campaign is a great example of collaboration and joint funding within the horticulture industry. This has now been honoured with a TASPO Award for “Cooperation of the Year”.
About the campaign
The international campaign "Fill the Distance with Beauty" was launched in September 2020 in cooperation with various horticultural partners. The campaign was developed and scheduled and in a short spaced of time with the various partners with the aim to stimulate sales and to compensate for the loss that the industry incurred during the first months of the pandemic. The Flower Council Holland oversaw the coordination of this additional campaign.
The Flower Council of Holland invited the entire horticulture sector to participate in the campaign and to use it for their own marketing purposes. Thanks to close cooperation between the various organizations and companies, the campaign got bigger and reached a large number of consumers.
When the campaign was launched in Germany, Landgard, the "1000 good reasons" initiative, Veiling Rhein-Maas, and Fleurop Germany were particularly active partners in the implementation and added to the campaign’s success.
About TASPO Awards
The TASPO Awards, which were presented fsince 2006, determine the best products, innovations and concepts of the industry every year in Germany. Companies from production, trade and services as well as suppliers, associations and institutions in horticulture can register their concepts for the competition in around 16 categories. Anyone who produces, or is based in Germany for the green market is permitted to enter. Behind the TASPO Awards is TASPO - the longest-running with the highest-circulation weekly newspaper in the green sector in Germany.