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Visit our stand at IPM Essen

17 December 2019

The Flower Council of Holland will be present at the International Plant Fair IPM Essen in Germany from 28 to 31 January 2020. Come and visit our stand. We would love to meet you and show you our main flower and plant campaigns, and will be delighted to talk you through our targeted promotions for consumers, we call it Shopper Activations.

We Need More Flowers and Thanks Plants

Flower Council of Holland at IPM Essen in January 2020
We make sure that everyone keeps thinking about flowers and plants - and keeps buying them! We do that with international mass media campaigns, PR stunts, events, social media, and through inspirational content on our own websites Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk. Wherever we can reach people. Our campaigns like We Need More Flowers and Thanks Plants appeal to the target group, and these efforts significantly boost the purchase intent. 

Shopper Activations
But that is not all. We also develop smart shopper activations. Promotions linked to the media campaigns to tempt consumers to the store to purchase flowers and plants. Thus, our message is present in all phases of the buying process.

Want to learn more?​
We’d love to tell you more about these campaigns at IPM Essen and how they contribute to the successful growth of awareness of, and the appreciation for flowers and plants. You can see case studies of shopper activations that we have created with our stakeholders and other partners, and we’d love to talk to you about future collaborations.

Where to find us
The Flower Council of Holland stand can be found under the name ‘Blumenbüro Holland’ in the BGI Trade Center, Hall 1, stand 1D12.A. 

Be inspired. We look forward to welcoming you to our stand.