Towards a new collection model
Royal FloraHolland will discontinue its collection efforts for our activities as of 1 January 2024. This means that funding will have to be organised in a different manner. For example, we can use a General Binding Declaration (GBD). This will result in fairer competition because all growers and traders would be contributing collective funding, which would in turn strengthen the sector as a whole.
However, the horticulture sector must first have its say. This can be done via an online vote between 27 March and 7 April 2023. Voting will be open to growers and traders of cut flowers and house plants whose sales market is based in Europe. Owners, directors, and major shareholders are entitled to vote.
Want to know more?
Should you have any questions, please let us know per mail via avv@bloemenbureauholland.nl or contact Rob Tas, manager (inter)national relations, via rtas@bloemenbureauholland.nl
Keen to find out more? A transparent overview of all relevant information is provided here:
Flower Council of Holland advocates maintaining collectivity
Funding for Flower Council of Holland activities must be organised differently from 1 January 2024. Royal FloraHolland (RFH) has announced that it will stop collecting payment from supplying growers and buying traders as of that date.
Publications in Dutch trade journals
Trade journals frequently report on the role played by the Flower Council of Holland and the GBD. Here is a selection of recent publications.
Changing times
Besides developing consumer campaigns, the activities of the Flower Council of Holland mainly involve cooperation, unification and sharing knowledge. It is about adapting in order to preserve relevance and value.
Frequently asked questions and answers
A GBD will change how the horticulture sector contributes to the Flower Council of Holland’s collective activities. The changes and their implications for growers and traders can be found among the frequently asked questions.
How the Flower Council of Holland is also changing
The world around us is changing fast. The horticulture sector is facing huge challenges. Everyone is having to adapt in order to preserve their relevance and value.
GBD explained: towards a new collection model
Here you will find the main ins & outs of the GBD.
