Social media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration.  

Social media use web-based technologies, desktop computers and mobile technologies (e.g. smartphones and tablet computers) to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals. Social media changes the way individuals and large organizations communicate.

Most popular social media pages for florists to be active on are:   

Facebook, Instagram, Twitter and Pinterest

How active are you on social media, and how well is your business represented on your social media channels?


1)  TASK DOWNLOAD:  Download the following Self-Assessment Document: task_4_-_social_media_self-assesment_may_2017.pdf


2) The final instalment for our topic covering Social Media is now available

Puck Woldring, our Social Media Marketeer, and Tessa Triesscheijn, our Content Manager, both based at our headquarters in The Netherlands, have a very special contribution of their top tips in the form of a beautiful visual presentation.We hope you enjoy this helpful tool and apply our tips to your own business with tips from how to start a Facebook page for business, to what to post about on social media.

Puck Woldring & Tessa Triesscheijn -Flower Council

DOWNLOAD THE FILE HERE: uk_social_media_2017_final_installment.pdf