ApéroFleurs shopper activation launched in France

The social summer-time drinks season is starting, and thanks to ApéroFleurs, this summer will be more convivial than ever! The ApéroFleurs mini-bouquet creates a very colourful and welcoming atmosphere during the French's favourite activity: a French evening ritual that combines drinks, food, friends, and flowers.   

We Need More ApéroFleurs
The Flower Council of Holland launched the major international campaign ‘We Need More Flowers’ at the start of June. Everything that’s important in life is reinforced with flowers. So we want to pay more attention to what’s important - more friendships, more together and more laughter. And that's the perfect link to Apéro: getting together with friends with an Apéro bouquet - ApéroFleurs. With this we are creating an extra relevant moment to buy flowers in the fairly traditional flower market in France around an informal and fun social occasion with friends.

ApéroFleurs shopper activation

In partnership with trading companies Bart Blooms, Bloompartner, Celdomy, FleuraMetz, Hilverda de Boer, Van der Kwaak and Van der Plas and the promotion collective '365 days of flowers', the Flower Council of Holland has developed an ApéroFleurs shopper activation this year. This is in keeping with our ‘We Need More Flowers’ campaign. Whilst the ‘We Need More Flowers’ campaign makes clear in a general way how important (more) flowers are in our lives, ApéroFleurs offers a concrete product for a specific occasion to buy flowers. We are inspiring the French - particularly through online video and social media advertising - to ‘bring colour’ to their gatherings by buying an ApéroFleurs mini-bouquet from one of the 1000 participating florists. Consumers who purchase an ApéroFleurs bouquet between 13 June and 4 July 2019 will have a chance of winning a luxury drinks package worth 500 Euros.

ApéroFleurs 
Small, lovely and the perfect finishing touch: ApéroFleurs offers the French consumer an accessible and informal way to enjoy flowers. Small, convenient to buy on impulse, and easy to display: everyone has a wine or beer glass at home that can serve as a vase for the mini-bouquet that is complementary to the Apéro drinks theme.  

Dowload POS here: ApéroFleurs A3 poster.